Meet the Research Matters Student Ambassadors
January 31, 2014
If you’re wondering who the poetry reciters are in the teaser video for the Research Matters Virtual Scavenger Hunt, they are students from across the province who have agreed to volunteer as Ambassadors for Research Matters. They are undergrads and graduate students, from a range of disciplines.
You’ll see those same faces (and many more) throughout the course of of the hunt – all the video clues are delivered by Research Matters Ambassadors.
We are so delighted to be working with this group of students. In addition to sharing a passion for communicating research, they are imaginative, creative and fun. If you’re on an Ontario university campus and want to find out more about research happening at your institution and at many others, you could do worse than to make contact with your local ambassador.
If you don’t know how to contact them directly, send Research Matters a note at RMAmbassadors@cou.on.ca
University of Guelph
Univeristy of Ottawa
Christopher Sherif Mansour
Royal Military College of Canada
University of Toronto
University of Ontario Institute of Technology
University of Waterloo
Wilfrid Laurier University
University of Windsor
Maria van Duinhoven
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Noreen Fagan | December 18, 2014Here’s a fun fact – Canadians eat more sushi than the Japanese. At least that’s what Mark Cleveland says, and he should know. Cleveland is a professor of marketing at Western University. His research focuses on the integration of cultures on a global scale and the effects of cosmopolitanism, which according to Cleveland is, “the cultural openness and the ability to successfully navigate between different cultural groups.” In other words, people who want to understand and experience other cultures do so by fully immersing themselves in that culture. “You want to live the life of cultural authenticity, by trying to understand the culture through that culture’s eyes,” he says. Cleveland’s interest in cultural openness started when he was a Master’s and then a Ph.D. student at Concordia University in Montreal. He started researching how new immigrants, primarily ethic minorities, adapted to Canadian culture by finding ways to combine their traditional identities, culture and values into mainstream society. “I have always believed that just because you learn another culture does not mean you give up the original culture. You can be bicultural or multicultural and the two can reinforce each other,” says Cleveland. “Not only are minorities affected by cultural exchange but the majority are as well.” Canada’s multiculturalism prompted Cleveland to extend his research into globalization, with a focus on how global cultures affect majority populations around the world. In the last decade Cleveland has conducted research in 15 to 20 countries exploring cultural exchange and cosmopolitanism. He says a person no longer has to travel abroad – although it helps – to become cosmopolitan. A person can experience different cultures in the comfort of their own home or neighbourhood, simply by watching TV, surfing the Internet, playing videos on You Tube or buying and consuming different products. “When we buy products, and types of brands and the reasons for buying them, they are like extensions of ourselves,” he says. So how do the sushi–eating Canadians fit into all of this? Cleveland believes if a person wants to experience cultural authenticity they will gear their shopping towards achieving that aim. In other words, a person is not going to go for the North American version of sushi (think Californian Roll), when they can get the real thing – think Unagi. He says there is probably a general global trend towards cultural openness as people become more educated and have more exposure to other cultures but he warns, there is another side. “A lot of people are really opposed to what is happening with Globalization and they see their culture as under threat,” says Cleveland adding that the threat is heightened when people feel insecure. If people are feeling secure in their surroundings (financially, emotionally and physically), the more open they are to cultural exchange and the more cosmopolitan they become. Being cosmopolitan however, does not mean buying local is a thing of the past; in fact what makes cosmopolitans stand out is that they strive for cultural authenticity. “The more cosmopolitan you are means you are not only interested in preserving differences but also interested in the environment, like getting the best locally,” says Cleveland. In terms of cosmopolitanism Cleveland thinks Canadians are more accepting of other cultures. “We are a new country, most of us go back two or three generations and have one or two grandparents born somewhere else. We have a more fluid identity,” he says, adding that as large cities go, Toronto is well integrated. “We are not just living in these areas dominated by our own ethic group, there are more opportunities to mix, and I think that allows us to become more open-minded.”