Research Matters blog: A look ahead
Patchen Barss | August 18, 2014
Patchen Barss here, Managing Editor of the Research Matters website and blog. We’ve been at this for a couple of years now, and I thought it might be time to say hello, and thank you for reading.
Even if you’ve been with us for a while, you might still be wondering, “What is Research Matters?” Fair question, given that there isn’t really anything else quite like it. Here’s the deal: Ontario is home to 21 publicly funded universities. Each of those universities has a Vice President of Research. For years, these VPs have met on a regular basis to trade ideas, discuss emerging fields of research and allow each individual institution to become part of a larger community of Ontario researchers.
This community in itself is unusual: universities compete – for funding, professors and students. But big and small universities alike are increasingly finding that their greatest gains come through collaboration rather than competition. Ontario happens to be ahead of the game on this front.
Research Matters emerged from that cooperative culture: it’s a public outreach campaign that serves not just a single community or city, but reaches out to all Ontarians. This might not seem so surprising – after all, the university system relies on Ontario taxes, and universities are therefore accountable to Ontarians. Nevertheless, no region in Canada, and possibly no region in the world, has ever achieved this kind of deep multi-institutional cooperation on a public outreach initiative.
Research Matters has entered its third year. It’s a multi-platform initiative, designed to give as many entry points as possible into Ontario university research. Today, I wanted to tell you specifically about the plans for the Research Matters blog over the coming year.
(At least) once each month, we’ll release a series of daily blog posts based on a certain theme. The themes we’ve chosen all relate to everyday life – to come up with ideas, we combed newspaper sections, bookstore departments and popular magazines. Starting tomorrow, we’re going to kick things of with the theme, “Your Health.” Of course, this being university research, you’ll get more than just fitness and diet tips – we’ll bring you some of the latest ideas, technologies and theories that are shaping how we understand personal health.
In September, the Research Matters blog goes Shopping. In October, we’re going to explore Spirituality and Personal Belief. We’ve got other sections planned on Business, Better Homes and Gardens, Style, Travel, Romance and more.
We hope you find the blog interesting, useful and fun. We hope you’ll stick around and see what we’ve got on offer this year. And if you want to send us a note and let us know what you think, we’d love to hear from you. Drop us a line at email@example.com
Thanks again for reading.
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Deborah Durbin | January 12, 2015On January 1st many people set bold exercise goals for themselves as part of their New Year resolutions. Come Valentine’s Day, though, most of those goals have fallen by the wayside, tossed aside along with empty heart-shaped candy boxes. read more »
Let shopping be your ...
Noreen Fagan | December 18, 2014Here’s a fun fact – Canadians eat more sushi than the Japanese. At least that’s what Mark Cleveland says, and he should know. Cleveland is a professor of marketing at Western University. His research focuses on the integration of cultures on a global scale and the effects of cosmopolitanism, which according to Cleveland is, “the cultural openness and the ability to successfully navigate between different cultural groups.” In other words, people who want to understand and experience other cultures do so by fully immersing themselves in that culture. “You want to live the life of cultural authenticity, by trying to understand the culture through that culture’s eyes,” he says. Cleveland’s interest in cultural openness started when he was a Master’s and then a Ph.D. student at Concordia University in Montreal. He started researching how new immigrants, primarily ethic minorities, adapted to Canadian culture by finding ways to combine their traditional identities, culture and values into mainstream society. “I have always believed that just because you learn another culture does not mean you give up the original culture. You can be bicultural or multicultural and the two can reinforce each other,” says Cleveland. “Not only are minorities affected by cultural exchange but the majority are as well.” Canada’s multiculturalism prompted Cleveland to extend his research into globalization, with a focus on how global cultures affect majority populations around the world. In the last decade Cleveland has conducted research in 15 to 20 countries exploring cultural exchange and cosmopolitanism. He says a person no longer has to travel abroad – although it helps – to become cosmopolitan. A person can experience different cultures in the comfort of their own home or neighbourhood, simply by watching TV, surfing the Internet, playing videos on You Tube or buying and consuming different products. “When we buy products, and types of brands and the reasons for buying them, they are like extensions of ourselves,” he says. So how do the sushi–eating Canadians fit into all of this? Cleveland believes if a person wants to experience cultural authenticity they will gear their shopping towards achieving that aim. In other words, a person is not going to go for the North American version of sushi (think Californian Roll), when they can get the real thing – think Unagi. He says there is probably a general global trend towards cultural openness as people become more educated and have more exposure to other cultures but he warns, there is another side. “A lot of people are really opposed to what is happening with Globalization and they see their culture as under threat,” says Cleveland adding that the threat is heightened when people feel insecure. If people are feeling secure in their surroundings (financially, emotionally and physically), the more open they are to cultural exchange and the more cosmopolitan they become. Being cosmopolitan however, does not mean buying local is a thing of the past; in fact what makes cosmopolitans stand out is that they strive for cultural authenticity. “The more cosmopolitan you are means you are not only interested in preserving differences but also interested in the environment, like getting the best locally,” says Cleveland. In terms of cosmopolitanism Cleveland thinks Canadians are more accepting of other cultures. “We are a new country, most of us go back two or three generations and have one or two grandparents born somewhere else. We have a more fluid identity,” he says, adding that as large cities go, Toronto is well integrated. “We are not just living in these areas dominated by our own ethic group, there are more opportunities to mix, and I think that allows us to become more open-minded.”