In The News

Toronto Star: Hubba Bubba can make us better shoppers

March 21, 2017

Retailers hoping to engage shoppers may want to try handing out bubble gum at the door, according to new research. In a series of five studies, researchers from Ryerson University's Ted Rogers School of Management in Toronto found that handing out gum to shoppers encouraged them to shop for more items and with a higher level of engagement. The act of chewing made the shoppers more alert. “If you’re more alert, you’re more likely to absorb the information that is in the store — the promotional and even the nutritional labels — and have the cognitive function to absorb that information,” said Seung Hwan (Mark) Lee, associate professor, retail management, at Ryerson University's Ted Rogers School of Management. The results were published in the Journal of Retailing and Consumer Services. Read full article here.

Toronto Star: Before Drake, there was Maestro, Michie Mee, and mix tapes

March 17, 2017

Mark Campbell is sitting in a bright pink chair in the Allan Slaight Radio Institute at Ryerson, recounting his younger days as a member of an east-end hip-hop sound crew and later, a DJ on a community radio station. As he looks around at the upscale recording studio he marvels at a little-known fact. Until recently, the university had no idea that former student Ron Nelson became the “godfather” of Toronto hip hop while sitting in a much more modest chair in a Ryerson community radio station. “Ryerson had no idea that one of the first hip-hop shows in Canada came out of Jorgenson Hall in the basement. That was Ron Nelson’s show,” says Campbell, an adjunct professor at the RTA School of Media. “That should be part of Canada’s pride across the world.” Campbell is also the lead developer of a new think tank in the faculty of communication and design at Ryerson, where he will develop strategies and partnerships to promote Canadian culture. Read the full article here.

CBC: What a waste! University of Guelph study looks at food people throw out

March 17, 2017

People don't like to talk about how much food they waste. But for her master's project, Carley Fraser asked Guelph residents to not only talk about their food waste – she asked them to photograph it. "I decided to use photos so I'd have a starting point for people to talk about their food waste," Fraser told CBC News. "Waste is often hidden from us so it brings attention to the moment when waste happens so we could talk about it." Working with the Guelph Food Waste Research Group at the University of Guelph, she surveyed 22 households about what food they were throwing out and why. Homeowners were asked to take between 12 and 24 photos of moments they recognized that their food was going to waste or anything they thought was part of their household food waste. Read the full article here.

MetroNews: McMaster University researchers find glimmer of hope against superbug

March 17, 2017

Here’s a sentence you never want to hear in the hospital: ‘It’s a superbug, and we’re out of drugs to try.’ Especially after a sick loved one has suffered through round after round of antibiotics, with gruesome side effects but no improvement. Superbugs are bacterial infections impervious to our most powerful medications. And they’re on the rise. But a team of researchers at McMaster University has found a glimmer of hope in the fight against them, thanks to a very old drug. How did they do it? By taking a moonshot. Dr. Eric Brown and his team tested 1,440 drugs with expired patents (read: cheap drugs) against three of the gnarliest superbugs, both in a dish in the lab and in living mice. They found one that worked: pentamidine, a drug used since the 1930s to fight parasites. Read the full article here.

CBC: How social media brings reputation risk for St. Patrick’s revelers

March 17, 2017

A University of Waterloo professor who studies social media says students who drink and party to excess on St Patrick's Day face far greater consequences from their outrageous actions being documented online than from any ticket issued by a police officer. It comes as law enforcement agencies to issue their usual reminders student party goers ahead of St Patrick's Day celebrations in college towns across Canada. Still, students have less to fear from a policing perspective than they do from a personal perspective, says University of Waterloo English professor Aimée Morrison, whose work focuses on multi-media and language. "You really don't want that photo of you throwing up in someone's rose bushes haunting Google searches of you forever," she said in an interview with CBC Kitchener-Waterloo's The Morning Edition Thursday. Read the full article here.

BrantNews: Laurier team designs escape room for first-ever world championship

March 10, 2017

When the best escape-room players in the world go head-to-head in Budapest, Hungary, later this month they will be tackling a never-before-seen escape room designed by a team from Brantford’s Wilfrid Laurier University campus. “They had the chance to work on a project that will literally be seen around the world,” said Scott Nicholson, professor and program co-ordinator at Laurier’s game design and development program. Nicholson, who is a recognized expert in the field of escape rooms, and three of his undergraduate students spent last summer helping to create and test some of the puzzles, clues, riddles and problems that teams will face at the first Escape Room World Championship. Escape rooms are growing in popularity as a recreational and team-building exercise. Players are “locked” in a room and forced to find their way out by solving a series of challenges. Brantford has one on Roy Boulevard, Escape Key, which opened in 2014. Read the full article here.